7 Deadly Sins = Best Social Media Business models ?

Fig. Social Media

7 Deadly Sins = Best Social Media Business models ?

With the following examples I’ll illustrate how the 7 Deadly Sins are the perfect way to build a successful business on human vices (mostly).

1) Pride = Linkedin → excessive self boasting, humble-brag about one’s achievements. Eg. the tonality of the message- “showcased unparalleled leadership skills”.

2) Wrath = Twitter (now X) → engaging in hate speech, aggressive language online. Eg. Cancel culture.

3) Gluttony = Zomato, Swiggy → over-posting about food indulgent, drinks, pubs, etc. Eg. spending weekend in costly restaurants to eat something real worth of Rs. 10 nutrition.

4) Lust = Tinder, Bumble → sharing sexualised images to attract attention, followers. Eg. Kaccha badam virality

5) Envy = Instagram → comparing oneself with other people’s lifestyle, relationships, etc. Eg. trip to Maldives, proposal in Paris, etc.

6) Greed = YouTube → promoting a materialistic lifestyle, get-rich-quick schemes, etc. Eg. “Finfluencers”- Influencers with zero macro-economics knowledge promoting stock trading.

7) Sloth = Netflix, Prime → flaunting casually their laziness, avoiding responsibilities, etc. Eg. Memes posting, doom scrolling.

Perhaps, Netflix CEO was not wrong when he said, “We are competing with sleep, on margin”.

Comment your thoughts.
(Me doing the same though)